Home > NASCAR > A Good Race – For the love of cars

A Good Race – For the love of cars

“They ran the Daytona 500 last Sunday afternoon and the New York Times even covered it. It was not so long ago that the Times would have considered stock-car racing unworthy of its attention; but there is no denying NASCAR these days. The Daytona race – broadcast on Fox – pulled higher ratings than the NBA all-star game. What was once the pastime of moonshine-running rednecks has gone mainstream. NASCAR is even listed on the New York Stock exchange. As they say in the south, ‘Son, we ain’t trash no more.’ NASCAR has every other sport beat cold when it comes to sponsorship, and the top-finishing cars on Sunday were fast-hauling billboards for, among others, Home Depot, Budweiser, and Viagra. Red Man chewing tobacco can’t play in that league. NASCAR holds its annual awards dinner at the Waldorf these days and it is a formal affair. Tuxedo time, no hitch-up overalls.”

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Categories: NASCAR
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